Thanks to the massive growth of advertising on social networks and mobile devices, two areas where native ads dominate, native advertising now accounts for more than half of all digital display spending by US marketers.
The EMEA mobile phone market saw smartphone volumes fall for a second year in 2017, while there was a relative boom in shipments of lowly feature phones, a reversal of the previous trend, according to IDC.
A new study from Juniper Research has found that nearly 2.1 billion consumers worldwide will use a mobile wallet to make a payment or send money in 2019, up by nearly 30% on the 1.6 billion recorded at the end of 2017.
78 percent of U.S. respondents say a company's ability to keep their data private is "extremely important" and only 20 percent "completely trust" organizations they interact with to maintain the privacy of their data.
Dell EMC announced the results of new research conducted by Enterprise Strategy Group (ESG) into the benefits of IT Transformation which validates that IT Transformation can result in bottom-line benefits that drive business differentiation, innovation and growth.
According to IDC, worldwide converged systems market revenue increased 9.1% year over year to $3.6 billion during the fourth quarter of 2017 (4Q17). Full-year sales surpassed $12.5 billion, representing a 9.4% increase over the previous year and the first time the market surpassed $12 billion in a calendar year.
According to a new forecast from IDC, total spending on IT infrastructure products (server, enterprise storage, and Ethernet switches) for deployment in cloud environments is expected to total $52.3 billion in 2018 with year-over-year growth of 10.9%.
According to a new research report by IoT analyst firm Berg Insight, the number of users of carsharing services worldwide is forecasted to grow from 23.8 million people in 2017 at a compound annual growth rate (CAGR) of 20.6 percent to reach 60.8 million people in 2022.
At the end of 2017, worldwide customer relationship management (CRM) software revenue overtook that of database management systems (DBMSs), making CRM the largest of all software markets, according to Gartner.
Worldwide shipments of traditional PCs (desktop, notebook, and workstation) totaled 60.4 million units and recorded flat (0.0%) year-on-year growth in the first quarter of 2018 (1Q18), according to IDC.
In 2017, the value of the smartphone market in Central and Eastern Europe (CEE), Russia, and the CIS increased by 16.6% year on year to $17.51 billion, representing its highest value ever, according to IDC.
In its first-ever ad revenue forecast for Snapchat, eMarketer expects the mobile social network to generate almost £105 million ($135 million) in UK revenues this year, almost double the amount from the prior year.
While many telecom network technology vendors are claiming that the wait for fifth generation, high-speed wireless service is finally over, the full transition to 5G will not happen in 2018, according to GlobalData.
According to the report from Persistence Market Research, the global 5G network equipment market is expected to witness a market value of over US$ 1,1 billion in 2019 and increase to more than US$ 18,2 billion in just six years.