In its first-ever worldwide Instagram forecast, eMarketer estimates 593.7 million people worldwide will use the social network at least once a month by the end of 2017. Instagram’s ranks will balloon over the coming years, reaching 927.9 million users by 2021.
Young people in the U.K. spent more than a third of their leisure time, around 14 hours per week, using devices such as mobile phones, tablets, e-readers and laptops in 2015, according to Bloomberg, citing survey by Office for National Statistics.
With technological advances set to drastically change the world of work, most people are feeling upbeat about their digital skills. In a survey by PwC of more than 10,000 people across the UK, Germany, China, India and the US, 69% of workers agreed or strongly agreed that they possess digital skills.
Worldwide spending on digital transformation (DX) technologies (hardware, software, and services) is expected to be nearly $1.3 trillion in 2018, an increase of 16.8% over the $1.1 trillion spent in 2017, according to IDC.
Don’t expect to see many tablets appearing on Christmas wish lists this year since their popularity is waning. They may be more affordable than ever but by the end of 2017, tablet user penetration among internet users will fall for the first time, according to eMarketer’s worldwide tablet users forecast.
Shipments of Western European Personal Computing Devices (PCD), including traditional PCs (a combination of desktops, notebooks and workstations) and tablets (slates and detachables), will total 79.7 million in 2017, a 2.1% YoY decline (-2.8% in 2018 with 77.5 million shipments), according to IDC.
B2B advertisers will spend $4.07 billion on US digital advertising in 2017, eMarketer estimates. Overall, the B2B digital ad market is growing steadily, and in 2018 it will jump 13% to reach $4.60 billion.
The number of insurance telematics policies in force on the European market reached 6.8 million in 4Q16, according to analysts from Berg Insights. Growing at a compound annual growth rate (CAGR) of 34.8 percent, this number is expected to reach 30.0 million by 2021.
eMarketer’s latest forecast of programmatic ad spending indicates that, despite recent negative press, the UK remains a market leader in programmatic, and strong growth will continue over the next few years.
New data from Juniper Research has found that SVOD (Subscription Video on Demand) services, provided by the likes of Netflix and Amazon, will drive a surge in OTT revenues to reach $120 billion in 2022, up from $64 billion in 2017. The research also found that over a quarter of global households will subscribe to SVOD services by 2022.
A new report by Juniper Research found that revenues from smart audio devices like the Amazon Echo and Sonos One will grow from an estimated $2.5 billion in 2017 to over $10 billion by 2022, as more audio brands integrate voice assistants into their devices.
A new forecast from IDC estimates that the worldwide virtual CPE infrastructure market, hardware and software, will exceed $3 billion by 2021. IDC forecasts the virtual CPE software market to grow from $145.7 million in 2016 to $2 billion in 2021 at a compound annual growth rate (CAGR) of 68.3%.
Internet user penetration worldwide is on pace to match eMarketer’s earlier estimates for the year. In 2017, nearly 47% of people around the globe will go online at least once a month, either via desktop/laptop or mobile device.
US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else. eMarketer estimates 177.7 million adults will regularly use a second-screen device while watching TV this year, an increase of 5.1% vs. 2016.
The worldwide Ethernet switch market recorded $6.75 billion in revenue in the third quarter of 2017 (3Q17), an increase of 7.4% year over year, acording to IDC. Meanwhile, the worldwide total enterprise and service provider (SP) router market recorded $3.91 billion in revenue in 3Q17, increasing strong 9.4% on a year-over-year basis.