A new study from Juniper Research has found that global transaction value from embedded payments (in-app and online platform-integrated payments) will increase 134% by 2028, up from $1.1 trillion in 2024. A2A (Account-to-Account) payments have become highly prevalent in recent years; facilitated by the availability of one-click checkout options.
The reduced cost of A2A payments versus cards for merchants, alongside instant payment processing, enables payments to be added to different eCommerce journeys; driving growth. The research found that embedded payments have become commonplace in usage and support due to improved cost and time efficiency in completing transactions; facilitating 21 billion one-click checkout experiences in 2024. This number is expected to increase, as more merchants support A2A payments. “Transparent instant payments embedded in checkouts reduce cart abandonment due to increased efficiency and consumer satisfaction; cementing a codependency between A2A and embedded payments. Therefore, A2A is a payment method embedded finance vendors must offer in the rapidly evolving payment landscape,” remarked research author Matthew Purnell.
The report also found that as the embedded finance market has matured, fintechs no longer solely provide embedded payments, as banks enter the fray. For example, Goldman Sachs formed partnerships to offer embedded payroll services and payments in software products. Banks, being trusted institutions offering embedded payments, legitimize embedded solutions; facilitating consumer trust. Consequently, fintechs must expand offerings to remain distinct from other vendors, whether by offering A2A payments, increasing B2B capabilities, or utilizing multi-rail payment solutions.
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