US Influencer Marketing Spending to Surpass $10 Billion in 2025
Influencer marketing spending will surpass $10 billion in the US in 2025, one year earlier than Emarketer predicted.
Influencer marketing spending will surpass $10 billion in the US in 2025, one year earlier than Emarketer predicted.
According to the IDC report, public cloud services spending in Europe will total $221 billion in 2025 and will reach $373 billion by 2028, recording a five-year (2023-2028) compound annual growth rate (CAGR) of 20%.
Global smart glasses shipments surged 210% YoY in 2024 driven by strong demand for Ray-Ban Meta smart glasses, according to Counterpoint Research.
The German card payments market is forecast to register a compound annual growth rate (CAGR) of 5.9% between 2025 and 2029 to reach €788.1 billion ($852.1 billion) in 2029, according to GlobalData.
A new study from Juniper Research has forecast that global revenue from conversational AI services will grow from $14.6 billion in 2025 to more than $23 billion by 2027.
A new study from Juniper Research has found that the global number of IoT devices protected by cybersecurity solutions will reach 28 billion by 2028, rising from only 14 billion in 2024.
By 2029, agentic AI will autonomously resolve 80% of common customer service issues without human intervention, leading to a 30% reduction in operational costs, according to Gartner.
One in three global smartphone shipments is expected to be GenAI capable in 2025, set to surpass 400 million units during the year, according to Counterpoint Research.
According to IDC, the server market reached a record $77.3 billion in revenue during the last quarter of the year.
A new study from Juniper Research has found that over 1.5 billion mobile subscribers will use carrier billing globally to buy either digital content, physical goods, or digital tickets, in 2025.
For the first time, Netflix is set to overtake YouTube in total video revenue in 2025, according to Omdia.
The global semiconductor market’s revenues, encompassing the memory sector, are forecast to increase 19% in the full-year 2024 to reach $621 billion, according to Counterpoint Research.
According to a new forecast from IDC, European spending on AI will reach $144.6 billion in 2028.
A new study from Juniper Research has found that the value of QR code payments will grow by 50% globally in the next four years.
The global TV sets market experienced a strong surge in the final quarter of 2024, according to Omdia.
The automated home market is rapidly evolving, with consumers increasingly adopting devices that enhance security, energy efficiency, and convenience, according to GlobalData.
Ahead of World Consumer Rights Day, the European Commission has published the 2025 Consumer Conditions Scoreboard.
A new study from Juniper Research predicts that global revenue from over-the-top (OTT) business messaging will increase from $3.6 billion in 2025 to $9.8 billion in 2029.
In the fourth quarter of 2024, global cloud infrastructure services spending rose by 20% to $86 billion, according to Canalys.
A new Lenovo global survey of 600 IT leaders reveals that while 79% of respondents believe AI will allow employees to focus on more impactful work, less than half feel their current digital workplace solutions adequately support productivity, engagement, and innovation.