Juniper Research Reveals Critical Telecoms Trends for 2025

Juniper Research revealed the 10 trends that are poised to transform the telecommunications landscape in 2025. The analytics specialist expects a year of seismic shifts, as telcos prioritize strategic investments in emerging technologies such as Wi-Fi 7, MVNO-in-a-Box, and early moves toward 6G – while technological innovations such as travel eSIMs and quantum computing open fresh opportunities for global connectivity.

Each year, Juniper Research’s team of market experts identifies the key trends that will drive the telecoms market for the year ahead in the areas of connectivity, mobile messaging, and communication services. For 2025, the prevailing trends are:

1. AIT (Artificially Inflated Traffic) to decline as firewalls shift the tide against fraudsters;
2. Travel eSIMs to provide serious competition to traditional roaming;
3. Direct-to-Cell to launch commercially;
4. Wi-Fi 7 devices to provide an alternative to cellular technologies;
5. Managed Connectivity Services to target new opportunities
6. RCS (Rich Communication Services) hype to finally materialize following Apple’s adoption;
7. MVNO-in-a-Box model to disrupt connectivity markets;
8. 6G Standardization to begin with lessons learned from 5G;
9. Operators to increase network efficiency, not capacity;
10. Quantum-Resistant network development to accelerate.

“The telecoms industry has experienced radical transformation that has reshaped stakeholders’ approaches to established markets like mobile messaging. Looking ahead, Juniper Research expects even greater disruption in 2025, with these trends representing the most substantial impacts on telecoms next year,” commented Sam Barker, VP of Telecoms Market Research at Juniper Research.