Monobank Identified as Future Leader in Digital-only Banking

A new study from Juniper Research has identified Monobank as the most disruptive fintech in digital-only banking globally in 2025. As part of the Future Leaders 100: Fintech 2025, Juniper Research evaluated 18 innovative digital-only banks in the Future Leaders Index.

The analytics company has robustly scored them on investment, raised capital, and the level of innovation displayed. The Future Leaders Index positions companies as either challenging dominant players in established markets, or future leaders in emerging markets. By accessing the Fintech 100 readers benefit from critical insights into disruptive market shifts and emerging threats, for more informed decision-making.

Monobank topped the top five fintech future leaders in digital-only banking. It was followed by Mercury, Sumeria, Cora, and Kuda. The analysis identified Monobank as the leading challenger to established digital-only banks due to its successful implementation of gamification across its consumer banking app, an innovative strategy to drive customer engagement. Monobank has introduced a playful cat mascot, alongside achievement badges for completing banking tasks. This is integrated into their onboarding process and maintains user engagement while in-app, reducing drop-off rates.

“The report also recognized Monobank’s innovative gamification approach across its suite of financial products, which encourages its customers to follow a healthy lifestyle while building savings. For example, its Deposit Savings Account has a high interest rate of 21%, but this falls to 11% if the customer does not complete 10,000 steps during the day, incentivizing healthy behaviors and boosting engagement,” explained research author Daniel Bedford.