Sendbird Leads the List of Mobile Messaging Disruptors

Juniper Research recently published the 2025 Future Leaders Index for telecommunications. In the Mobile Messaging category, Juniper Research identified 20 vendors expected to challenge the established leaders this year. The top three are Sendbird, Front, and SleekFlow.

The Future Leaders Index is compiled through a process of appraisal; measuring levels of investment, innovation, marketing, and product strength. The index identifies those vendors who have the potential to challenge the dominant players in both established and emerging markets. The Telecoms 100 provides a unique insight into the future disruptors and potential emerging threats for more informed decision-making.

The mobile messaging market has undergone significant transformation over the last two years, including rising levels of fraud over SMS networks and the addition of iOS devices in the RCS market. The study found that future leading players, such as Sendbird and Front, are competing with leading players by developing vertical-specific messaging solutions; catering to service providers in key industries such as healthcare, retail, and logistics. In turn, these players can grow their market share by offering the much-needed messaging management tools to capitalize on the growing demand for rich media messaging channels, such as RCS.

 “It is evident that supporting multiple messaging channels and implementing conversational AI is now not enough of a value proposition to attract new clients, especially smaller enterprises. Providing customized management tools for rich media will position these future leaders best to capitalize on a market set for substantial disruption in 2025,” remarked research co-author Sam Barker.