Amazon Broke Sales Records in 2024 Prime Day Event

Amazon announced that Prime Day 2024 was the company's biggest Prime Day shopping event ever. Record sales were followed by more items sold during the two-day event than any previous.

During the 48-hour shopping event, Prime members globally saved billions on deals across every category. With Amazon’s selection at some of the lowest prices of the year so far, millions more Prime members shopped for the two-day shopping event compared to Prime Day 2023. The opportunity to save big meant a record-breaking number of customers signed up for Prime in the three weeks leading up to Prime Day, with millions of new members worldwide.

"Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and our much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers," said Doug Herrington, CEO of Worldwide Amazon Stores. "We love helping Prime members save money, and Prime Day is the ultimate celebration of the savings, selection, and convenience that Prime membership provides customers looking for shopping, entertainment, food delivery, and more."

Members shopped deals from popular brands, with members in the U.S. able to shop more deals on small business products than ever before. Independent sellers, most of which are small and medium-sized businesses, sold more than 200 million items during the event. Prime members in the US chose to consolidate their deliveries on millions of orders during Prime Day, saving an estimated 10 million trips. Rufus, Amazon's new AI-powered conversational shopping assistant, helped millions of customers shop for Amazon’s wide selection quickly and easily.