Amazon Launches New Kindle Lineup

Amazon launched a new lineup of Kindle devices. The company introduced the first-ever color Kindle, a re-imagined Kindle Scribe, the fastest Kindle Paperwhite ever, and a new entry Kindle in a fun, new Matcha color.

“Customers continue to love Kindle, and are reading on their devices more than ever—sales last year hit a decade high with the majority of purchases going to first-time Kindle device owners,” said Kevin Keith, vice president of Amazon Devices. “We are excited to bring our customers a completely new Kindle lineup, including our first color Kindle and a re-imagined Kindle Scribe with even better in-book writing experiences and a more powerful notebook with generative AI built-in.”

All devices come with access to the eBook store, and an included three-month subscription to Kindle Unlimited, which provides an extensive library of digital books, audiobooks, comics, and magazines that span a myriad of genres, including popular series, best sellers, and more. Kindle is available now starting at $109.99. Kindle Paperwhite starts at $159.99, and Paperwhite Signature Edition is available for $189.99. Colorsoft Signature Edition will ship on October 30 and is available for preorder at $279.99. The new Kindle Scribe will ship on December 4 and is available for preorder starting at $399.99.