ENT Celebrates 75th Anniversary; Unveils New Visual Identity

Last week, Ericsson Nikola Tesla celebrated 75 years of successful business. The company also unveiled a new visual identity.

At the event, which gathered numerous guests, the company’s long history of tradition, transformation, innovation, and achievements was celebrated. In her address, Gordana Kovačević, President of ENT, highlighted that anniversaries are a special opportunity that encourages them to reflect on the path they have been through, to talk about where are they today, to think about the future they want to build, and how they can achieve that. Guided by that, she emphasized the importance of all the current and former employees who, through their work and efforts, have contributed to its successful development.

“Over the years, faced with challenges, changes, but also opportunities, we have built a strong and successful company that is an ICT leader in Croatia and the region; a company that, through its products, solutions, and services, positively impacts the lives of millions of people every day. I am proud and privileged to lead such a company” highlighted Kovačević. “Through our knowledge, learning, courage, perseverance, excellence, and innovativeness, we have written new chapters in the company’s life, we have adapted to the market environment, we have followed trends, and have been leaders in many examples.”

She also reflected on the company’s future and said that, along with further strengthening of the strategic partnership with Ericsson, great opportunities for additional growth and development are opening for the company through the development of the company’s products and solutions, expanding export in the strategic business segments. “The potential is exceptionally great, as all the advanced countries of the world base their strategies on digital and green. Our new visual identity will surely give us new energy in the next business chapter,” concluded Kovačević.

The presentation of the company’s new visual identity sparked an interest among the attendees. Antonija Lončar, Director of Marketing, Communication, and CSR at ENT, highlighted that one of the key roles for this change is the support to the realization of the company’s business strategy in the future, and the focus is placed on additional growth in the field of the company’s own ICT solutions for the digitalization of various industries and public services. “From now on, we will brand our solutions, marketing materials, offers, etc., with the trademark of Ericsson Nikola Tesla, and thus enable greater visualization and, we believe, capitalize on our portfolio and the potential we have” said Lončar. This novelty is also in line with the adjustments of the management system of the company and the global corporation.

The new trademark is an abbreviation, ENT, while the middle part of the logo is styled in a way to show a beam of light passing through it, which represents the key concepts contained in the brand’s essence – excellence, innovativeness, and perseverance. Visual identity, created in collaboration with the agency Fabular Branding is also enriched with the slogan Enlightening New Technologies, which unifies the area of business operations and the aspiration for the future.