Infinum Acquired Your Majesty

Croatia-based Infinum has acquired Dutch creative agency Your Majesty. This strategic move brings together Your Majesty’s creative prowess and Infinum's technical expertise, creating a force of 400 digital craftspeople across the globe.

“We were impressed with Your Majesty’s creative credentials and recognized an opportunity for boosting both companies’ service offerings,” said Nikola Kapraljević, Infinum CEO.  “Over the years, we focused on the product side of things – designing and building digital products to propel businesses forward, while Your Majesty aimed to move upstream with their clients, providing creative guidance and crafting brand strategies to help them reach their audiences more effectively.”

“We’ve been punching above our weight for decades but lacked the global scale to make an enterprise-level impact,” said Georgios Athanassiadis, Managing Partner of Your Majesty, who will continue leading the Amsterdam team. “Our vision has always been to offer world-class creative work on the global stage. Through our partnership with Infinum, we’re growing to 400 people and can deliver the best of all worlds – beauty, brains, and muscle.”

The deal was unveiled at a special event in Amsterdam. Alongside the reveal, the event celebrated the launch of Your Majesty’s latest research report – The Anatomy of Hype. The keynote and accompanying panel discussion examined how hype drives culture and businesses – and what it means for 2025.