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At MWC Barcelona 2023, Nokia announced an updated company and technology strategy, and unveiled a refreshed brand, as part of its long-term strategic transformation. Companies across every industry are looking to digitalization to improve efficiency, flexibility, and productivity in a sustainable way. Networks are fundamental to this transformation, and Nokia is uniquely positioned with its best-of-breed portfolio across fixed, mobile, and cloud networking technologies.
“We see the potential of digital to transform business, industry, and society with an opportunity for significant gains in productivity, sustainability, and accessibility. Our market-leading critical networking technology is increasingly needed by customers and partners in every industry. We see a future where networks go beyond connecting people and things. They’re adaptable, autonomous, and consumable. They are networks that sense, think and act, and they maximize the opportunity of digitalization,“ said Pekka Lundmark, President and CEO of Nokia.
“Today we share our updated company and technology strategy with a focus on unleashing the exponential potential of networks - pioneering a future where networks meet cloud. To signal this ambition we are refreshing our brand to reflect who we are today - a B2B technology innovation leader. This is Nokia, but not as the world has seen us before,“ Lundmark added.
The company said it continues to execute against its three-phased strategy to deliver sustainable, profitable growth. Having completed the reset phase, Nokia will continue to accelerate while laying the foundation for the scale phase as an undisputed technology leader and having broadened its customer base.
Nokia’s refreshed company strategy is focused on further acceleration across six pillars: grow market share with service providers, driven by continued technology leadership; expand the share of Enterprises within its customer mix; continue to manage its portfolio actively, to ensure a path to a leading position in all segments where it decides to compete; seize opportunities from sectors beyond mobile devices to monetize Nokia’s IP and continue to invest in R&D for Nokia Technologies; implement new business models, such as as-a-Service; and develop ESG into a competitive advantage and become the “trusted provider of choice“ in the industry.
To deliver these pillars Nokia has four key enablers: develop future-fit talent; invest in long-term research, especially in key domains such as 6G; digitalize its operations to further improve agility and productivity; and refresh the brand. Nokia’s updated technology strategy details how networks will need to evolve to meet the demands of the metaverse era.
In line with its updated company strategy, Nokia is refreshing its brand to signal who it is today: a B2B technology innovation leader realizing the potential of digital in every industry. The new brand asserts the value Nokia brings in networking expertise, technology leadership, pioneering innovation, and collaborative partnership. The company’s new logo is emblematic of an energized, dynamic, and modern Nokia, demonstrating its values and purpose. It has been designed as a symbol of collaboration, which Nokia believes to be critical for realizing the exponential potential of networks: unlocking gains in sustainability, productivity, and accessibility.
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