Qualcomm and Google to Bring GenAI into the Automotive Sector

Qualcomm and Google will create the platform for in-vehicle generative AI. Their solution will involve the Snapdragon Digital Chassis, the search giant’s cloud service, and Android Automotive OS.

The companies plan to develop a standardized reference platform for GenAI-based cockpit information services which Qualcomm branded a key step forward for automotive digital transformation. Qualcomm and Google’s latest collaboration will focus on services including voice assistance and maps in vehicles running compatible Snapdragon SoCs and the chip company’s AI Hub. There will also be a focus on providing services in real-time with Android Automotive OS and Google GenAI.

Qualcomm said the companies plan to develop a unified framework covering automotive software that is optimized for its Snapdragon platforms and hosted on Google Cloud. It mentioned benefits including easier development of compatible services using APIs, along with delivering upgradeable services covering vehicle connectivity. Patrick Brady, VP of engineering at Google, said the automotive industry is on the cusp of major transformation due to GenAI and the ability to update software features throughout the platform’s lifecycle.

For Qualcomm, the work with Google offers the chance to create safe and digitally advanced experiences, added Nakul Duggal, group general manager for automotive, industrial, and cloud. The collaboration was announced alongside fresh automotive platforms involving Oryon CPU at the annual Snapdragon Summit. Qualcomm stated its latest platforms target an increase in CPU performance of up to three times over its previous flagship automotive systems, along with a 12-time improvement in AI functions.