Samsung to Showcase C-Lab Startups at CES 2025

Samsung will showcase new projects that, with the support of its C-Lab program, are innovating in the fields of AI, IoT, digital health, and robotics at CES 2025. The company will highlight 15 new projects at the Venetian Expo’s Eureka Park in Las Vegas, which is a dedicated area for startups and rising entrepreneurs.

At CES 2025, the C-Lab companies consist of 12 startups from the C-Lab Outside program, which incubates external startups; two startups from C-Lab Inside, which is an internal venture program for employees; and one startup that was spun off from Samsung. At the event, Samsung expects C-Lab startups to assess global market response, strengthen business feasibility, and meet with investors.

“CES is an important opportunity for Korean startups to gain a foothold in the global market and increase brand awareness,” said Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung. “C-Lab will continue to support startups on the journey to becoming internationally recognized global innovators.” In November 2024, the Consumer Technology Association (CTA) announced the winners of the CES 2025 Innovation Awards, including the award for Best of Innovation. C-Lab startups received one Best of Innovation Award and 11 Innovation Award Honorees.