IFA 2023 to Starts Tomorrow

The 99th edition of the IFA trade show will kick off tomorrow in Berlin. The activities have already, as usual, started two days before with Media days bringing official press conferences by organizers and some of the exhibitors.

During the IFA Opening Conference, the managing director of gfu Consumer & Home Electronics, Sara Warneke, and Oliver Merlin, managing director of IFA Management, highlighted the post-COVID market and everything new with IFA 2023. According to Merlin, the show is completely sold out, as all 26 halls are full of expositors, a bit over 2,500 of them, located on 130,000 square meters of exhibition space. The trade show expects 180,000 visitors from 144 different countries during the next few days.

IFA is focusing a lot on sustainability, and it will have a Sustainability Village highlighting the latest techs on the field and what companies are doing to increase production while protecting the environment. After COVID-19, IFA 2023 is coming back in full swing, even though Warneke reminds us that we are facing volatility, uncertainty, and complexity in the consumer electronic market. After a boom during the beginning of COVID, the forecast for 2023 and 2024 isn’t that positive, as most markets are decreasing their consumption.

The next edition of the trade show, IFA 2024, will mark the 100th birthday of the event. The organizers already announced it will also take place in Berlin from September 6 to September 10. They didn’t share much but believe sustainability and AI will play a significant role in the next conference, as they plan to share more details in the coming weeks and months.