Bosch Unveils New Assisted and Automated Driving Solutions

At this year’s Auto Shanghai, Bosch is presenting its extensive portfolio of solutions for assisted and automated driving and parking. It includes software features and hardware components that the technology group aligns with the expectations of local drivers and can be easily customized for different customer needs.

With its radar sensor, Bosch is the first Tier 1 supplier worldwide to break new ground and develop and manufacture the entire product in-house. The special feature: The sensor has a SoC specially developed by Bosch which combines high computing power with the smallest possible footprint. The radar sensor fits into Bosch’s newly designed modular system for assisted and automated driving ADAS product family (Advanced Driver Assistance Systems). It offers a kind of ecosystem of software, sensors, and services, as well as the appropriate high-performance computers.

Customers can make use of this and flexibly utilize the comprehensive solutions for various markets and vehicle segments, from low-cost small cars to high-performance premium models. With this, Bosch wants to enable manufacturers worldwide to bring driver assistance functions to the mass market more easily, quickly, and cost-effectively. A new generation of the multi-purpose camera and the inertial sensor unit for the precise localization of assisted and automated vehicles complements the sensor portfolio.

“With our new ADAS product family, we are offering cost-efficient solutions for assisted and automated driving to the usual high standards of quality and safety. We have the right software and hardware for driver assistance functions, from small cars to mid-segment and premium vehicles. This enables car manufacturers to integrate functions quickly and easily into their vehicles and bring them to market very fast,” says Christoph Hartung, President of the Cross-Domain Computing Solutions division at Bosch.