Smart Glasses Market Soars 210 Percent in 2024

Global smart glasses shipments surged 210% YoY in 2024 driven by strong demand for Ray-Ban Meta smart glasses, according to Counterpoint Research. Consequently, the market surpassed the 2-million-unit milestone for the first time, marking an unprecedented pace of growth.

Based on Counterpoint Research’s definitions, the Ray-Ban Meta smart glasses are the first AI smart glasses in the market. They feature an NPU-integrated SoC, advanced camera, and audio components. These technologies enable core smart functions like photo/video capture and audio playback while leveraging on-device AI algorithms, smartphone-based edge AI, and Llama AI models to support a wide range of applications.

Counterpoint Research believes that the Ray-Ban Meta Smart Glasses redefine AI smart glasses in both definition and user experience. Before their launch, initial smart glasses primarily focused on hardware improvements such as connectivity, audio, and battery life to address issues like sound leakage, inaccurate voice pickup, and limited wear time. Although upgrades also expanded voice assistant capabilities, they did not fundamentally transform the user experience.

Following the launch of the Ray-Ban Meta smart glasses, global market demand for smart glasses surged. According to Counterpoint Research, global smart glasses shipments grew 156% YoY in 2023 and 210% YoY in 2024, with Meta alone capturing over 60% of the market share in 2024. Following the success of the Ray-Ban Meta smart glasses, a wave of new AI smart glasses – ranging from reference design products by supply chain companies to commercialized offerings from OEMs – has emerged since late 2024.

By the end of January 2025, we observed the debut of over nine new AI smart glasses models, predominantly from China-based companies, signaling an aggressive push to follow Meta’s lead and capitalize on emerging market opportunities. These include Baidu’s Xiaodu AI glasses, Loomo AI glasses, RayNeo V3 AI camera glasses, and LOOKTECH AI glasses. Most of these brands are positioning their products by emphasizing improvements over the Ray-Ban Meta smart glasses, particularly in battery life, photo and video capabilities, and weight.

Looking ahead, Counterpoint Research expects the first AI smart glasses in 2025 from smartphone leaders such as Xiaomi, Samsung, and Transsion, with more companies likely to enter the market throughout 2025 and 2026. The smart glasses supply chain expects 2025 to be ‘a war of hundreds of smart glasses’.