Infobip Demonstrates How Network APIs Drive Innovation

At this year’s Mobile World Congress (MWC), Infobip is tapping into pioneering themes and activities spearheaded by the mobile industry association GSMA, highlighting how Network APIs drive innovation. Following several successful partnerships launching Camara-compliant Network APIs under the GSMA Open Gateway initiative, Infobip is at the forefront of helping telcos make the most of Network APIs.

For instance, Infobip recently helped a major Brazilian operator to implement Number Verify (NV) and Silent Mobile Verification (SMV). This helps speed up verification while increasing conversion because there is less chance of user error. The new process also reduces the risks of fraud. The telecommunications company enhanced its onboarding process by integrating SMV into its engagement app, boosting conversion rates from 80% (using SMS-based OTP) to over 99%, ensuring seamless user validation for nearly 1.5 million monthly users. In addition, Infobip has recently announced partnerships with telco innovators such as Nokia, telco operators like Deutsche Telekom, and with joint venture Aduna. On CPaaS, Infobip has announced a partnership with NTT Com Online to launch NTT CPaaS in Japan.  

“We continue to extend our partner and developer ecosystem, Network APIs, self-serve capabilities, and advanced security features. Infobip’s solution-oriented go-to-market strategy leverages our and our partners’ professional services, which allows us to bring CPaaS to customers for more developer-focused initiatives,” said Matija Ražem, Chief Commercial Telecom Officer at Infobip.

The GSMA Open Gateway initiative is playing a crucial role in unifying the telecommunications ecosystem behind common Telco APIs combined with CPaaS APIs. Since launching at MWC Barcelona two years ago, 72 mobile operator groups, representing 284 networks and almost 80% of mobile connections across the world have signed up. “The GSMA Open Gateway initiative provides a consistent API framework for all operators, removing fragmentation and making it easier for developers and enterprises to integrate telco capabilities at scale. To expose the full capabilities that mobile networks can offer, it’s vital that the telco industry and wider ecosystem proactively engage with enterprises to ensure they meet the real needs markets require,” said Henry Calvert, Head of Networks at GSMA.

“As the telecom industry continues to evolve, the potential of Network APIs presents a transformative opportunity for operators to enhance their services and drive new revenue streams. For network operators to fully capitalize on these opportunities, they must address existing challenges, including the need for robust productization strategies and the establishment of developer ecosystems. By leveraging the experiences of established CPaaS providers, telcos can position themselves as key players in the digital landscape,” added Raul Castanon from 451 Research, S&P Global Market Intelligence.